To succeed and thrive in a 21^st century—or what some call the VUCA (Volatile, Uncertain, Complex, Ambiguous) world—individuals, teams, and organizations as a whole need to consistently assess where they have been, where they are, and where they want to go—placing their attention with intention on the unique technical and human factors necessary to move forward towards defined missions, vision, values, and purpose. Knowing where, when, and how long to place attention (at any level of individual or collective functioning) is the essence of Attentional Leadership™. Attentional Leadership™ recognizes that the principles at play are as relevant for the individual contributor as they are for a fully scaled organization.