Narrow Your Strategic Focus… Deliver on Your Promise

Attentional Leadership® empowers organizations
to achieve strategic excellence by zeroing in on what matters most.

✓ 5 Alignments
✓ What’s Important Now (WIN)
✓ Placing Attention with Intention

Distraction is the enemy of excellence.

When organizations focus on too many strategic themes and initiatives, distractions abound—depleting resources and fracturing the attention of employees, teams, and leaders.

Without a dialed-in strategic plan, everyone struggles to align and deliver on the goals, initiatives, and daily actions that deliver the greatest impact.

Knowing what to focus on transforms confusion into clarity.

Attentional Leadership leverages its 5 Alignments framework—scanning Future, Internal, External, and Past factors—to inform current and strategic Focus.

Together they help your organization place its attention with intention on its strategic WINs.

These WINs compel greater team and individual focus and organization-wide alignment towards your organizations intended mission, vision, and legacy.

60% higher

Revenue when focusing on a
small number of organizational
goals.

*McKinsey

1.8X ROI

When organizations focused
on key strategic initiatives.

*The Boston Consulting Group

500% higher

Productivity.

*Csikszentmihalyi

5.8X higher

Engagement when employees
feel organization has a clear
mission & purpose.

*Gallup

77% increase

Profitability in organizations that are able to successfully unlock the capacity to execute new growth strategies.

*Gartner

The Attentional Leadership Approach

Attentional Leadership empowers individuals, teams, and leaders with a
multidimensional framework for identifying and achieving your
organizational WINs.

5 Alignments. 15 Dimensions in Light Grey w Blue Labeling

It’s time to narrow focus and achieve strategic excellence.

I’m Bruce H. Jackson, MBA/MPA, PhD., developer of Attentional Leadership and the 5 Alignments framework—designed to help organizations, teams, and individuals place their attention with intention on What’s Important Now (WIN).

As a researcher and practitioner, I studied under some of the best minds in the field of performance/positive psychology and organization development.

Like any elite performer, aspiring organizations and teams can leverage the same frameworks and methodologies to achieve greater focus and excellence.

Through my work with associations, non-profits, & organizations, I’ve seen first hand how principles, which contribute to sustained focus on strategic priorities, are the same at the individual, team, and organizational levels. Collectively, they achieve the organization’s mission, deliver on its brand promises, and optimize its value and impact to the members, markets and stakeholders it serves.

The key to moving the needle requires analyzing the 5 Alignments and uncovering your strategic areas of focus. In the decades since, I’ve helped organizations, teams, and individuals move the needle by filtering out the noise and distractions while focusing on strategic WINs.

Help your organization move the needle in 3 simple steps

1. ASSESS

Using the 5 Alignments framework and a variety of quantitative and qualitative analysis, we seek to understand where you’ve been, where you are now, where you want to go, and the capacity to achieve strategic organizational objectives.

2. IDENTIFY

Identify WINs and eliminate the distractions at every level to keep your organization laser-focused on its most important strategic initiatives.

3. ENGAGE

Leverage our dynamic and iterative process so your organization can stack success upon success and deliver on your organizational promise.

How we empower organizations to achieve their missions

Strategic
Planning

Organizational &
Team Development

Performance
Coaching

What clients are saying about Attentional Leadership

Bruce’s Attentional Leadership approach looks both broadly and narrowly, internally and externally. He looks at the organizational system as well as all of the key individuals, teams, and elements of the organization, in order to help clients, pay attention to what matters most.

Linda Michels

Executive Director, AAGL

Bruce brings a broad and holistic approach to his work so when engaging with him,
you and your team organization will benefit from his
multi-disciplinary approach
and capacity to support
complex issues and needs

Robert Nelson

CEO, NACUFS

ALI’s 5 Alignments approach offers a more complete process for designing strategy and increasing organizational focus.

Kevin Whorton

President, Whorton Research